diff --git a/README.md b/README.md
index 9f66332..b2c74ed 100644
--- a/README.md
+++ b/README.md
@@ -1,15 +1,15 @@
 # Watchy - Fully Open Source E-Paper Watch
 
-![Watchy](https://watchy.sqfmi.com/img/watchy_render.png)
+![Preview]
 
-**Buy Watchy at [Crowd Supply](https://www.crowdsupply.com/sqfmi/watchy) and [Mouser](https://www.mouser.com/ProductDetail/SQFMI/SQFMI-WATCHY-10?qs=DRkmTr78QARN9VSJRzqRxw%3D%3D)!**
+**Buy Watchy at [Crowd Supply] and [Mouser]!**
 
-[**Watchy Case & Accessories**](https://shop.sqfmi.com)
+[**Watchy Case & Accessories**][Shop]
 
-Visit [**https://watchy.sqfmi.com**](https://watchy.sqfmi.com) for documentation, hardware design files, and more!
+Visit [**https://watchy.sqfmi.com**][Website] for documentation, hardware design files, and more!
 
 ## Setup
-1. In the Arduino IDE Boards Manager, [install support for the ESP32](https://docs.espressif.com/projects/arduino-esp32/en/latest/installing.html).
+1. In the Arduino IDE Boards Manager, [install support for the ESP32][ESP32].
     * Arduino > Preferences > Additional Board Manager URLs
     * ```https://raw.githubusercontent.com/espressif/arduino-esp32/gh-pages/package_esp32_index.json```
 2. Install this library (search for **Watchy** in the library manager), and any other dependencies when prompted
@@ -19,8 +19,20 @@ Visit [**https://watchy.sqfmi.com**](https://watchy.sqfmi.com) for documentation
     * Partition Scheme: "Minimal SPIFFS"
     * All Other Settings: leave to default
 
-You may also have to install the [CP2104 USB to Serial drivers](https://www.silabs.com/products/development-tools/software/usb-to-uart-bridge-vcp-drivers) if the port is not automatically detected.
+You may also have to install the [CP2104 USB to Serial drivers][Drivers] if the port is not automatically detected.
 
 ### Have Fun! :)
 
+<!----------------------------------------------------------------------------->
+
+[Preview]: https://watchy.sqfmi.com/img/watchy_render.png
+
+[Crowd Supply]: https://www.crowdsupply.com/sqfmi/watchy
+[Mouser]: https://www.mouser.com/ProductDetail/SQFMI/SQFMI-WATCHY-10?qs=DRkmTr78QARN9VSJRzqRxw%3D%3D
+
+[Website]: https://watchy.sqfmi.com
+[Shop]: https://shop.sqfmi.com
+
+[Drivers]: https://www.silabs.com/products/development-tools/software/usb-to-uart-bridge-vcp-drivers
+[ESP32]: https://docs.espressif.com/projects/arduino-esp32/en/latest/installing.html